Showcasing the Wild Heart of Northwest BC
CLIENT: Regional District of Kitimat-Stikine, City of Terrace, City of Prince Rupert,
District of Kitimat, Village of Hazelton + District of New Hazelton
PROJECT: Northwest BC Tourism Films
/ Services Provided
/ Background
With breathtaking rivers, remote mountain ranges, and deeply rooted cultural heritage, Northwest British Columbia is one of the province’s most awe-inspiring and under-explored regions.
Recognizing the untapped potential to welcome more travellers to the region, a coalition of communities — including the Regional District of Kitimat-Stikine, the cities of Terrace and Prince Rupert, and the District of Kitimat — came together in 2018 to change the narrative. Their goal was to highlight what makes the Northwest so unforgettable, and to put it on the map for explorers, anglers, outdoor enthusiasts, and visitors from around the world.
They turned to film to do it.
/ The Deliverables
The team delivered powerful, compelling tourism video pieces, as well as a series of short vignettes.
Watch all the videos in the campaign on the #VisitNorthwestBC YouTube channel
/ Cast
Michelle Wakita, Chris Peacock, Anita Oliveira, Dylan Marek, Tyler Clarke, Tyler Noble, Scott Holtz, Emmanuelle Desroches-Perrault, Rosalie Fortin, Annelise Miller, James Miller, Laura Smith, Cameron Hemmons, Deklan Corstanje, Caitlin Corstanje
/ CREW
Director – David Peacock
Director of Photography – Liam Mullany
Producer – Brandon Thompson
Line Producer – Amanda Munro
Additional Cinematography + UAV – Nolan McAllister
Associate Producer – Deklan Corstanje
Original Music Score – Thomas Shaw
Sound Design/Mix – Keith White
Colour – Sam Gilling
Created by Absolute Cinema
/ SPECIAL THANKS
Local Owner/Operators:
- Brad Zeerip + Kim O’Black, Owners, Skeena River House
- Tracey Hittel, Owner, Kitimat Lodge
- Rick Thompson, President, Kitimat Snowmobile Club
- Dr. Howard Mills, Owner, Minette Bay Lodge
- Carley Faulkner, Owner, 37 Grille
- Gillian Robertson, Manager, Sherwood Brewery
/ TECHNICAL DETAILS
Shot on RED DSMC2 Gemini 5K and DJI Inspire 2
Atlas Orion Anamorphic Lenses
/ Where we came in
Munro/Thompson, in partnership with Absolute Cinema, was selected to produce a series of cinematic films capturing the spirit of Northwest BC — from the serene flow of the Skeena River to the rugged trails, alpine views, and local experiences that define the region.
The resulting pieces were featured on the Visit Northwest BC website and shared through the #VisitNorthwestBC digital campaign in fall 2019.
/ The Results
The video series became the centrepiece of Northern BC Tourism’s “Discover Your Wild” digital campaign, driving significant online engagement and inspiring new audiences to explore the region.
Campaign Highlights:
- Impressions: 1,600,795
- Video Thruplays: 69,538
- Video Watch Time: 51,900 minutes
- Video Views: 398,420
- Link Clicks: 4,294
Through powerful visuals and a resonant message, the campaign brought Northwest BC’s natural beauty to a broader audience — turning local pride into global inspiration.
Impressions
(millions)
Video Views
(thousands)
Video Thruplays
(thousands)
Link Clicks
