How do you raise awareness surrounding local issues?

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CLIENT : Route Blue

PROJECT : Canada 150 Diversity Mural Bead “Route Blue Buoy” Project

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THE BACKGROUND

Under the direction of muralist and artist, Michelle Loughery, the Route Blue Buoy Project aims to engage community by creating public art out of rescued ocean debris.

The reclaimed ocean buoys, cleaned up from global coasts by non-profit The Ocean Legacy Foundation, were transformed into art by citizens, youth, elders and artists for the Canada 150 Diversity Mural Beads Project located in Vernon, BC.

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WHERE WE CAME IN

Munro/Thompson was engaged in 2017 by Route Blue to develop a short film to capture the essence, journey and art creation for the first part of their project: Canada 150 Diversity Mural Bead “ROUTE BLUE BUOY” Project.

The film highlights the innovative art engagement project that connects schools, youth, artists, and the overall community, creating a larger cross culture dialogue that contributes to building Canadian pride.

“You can hire someone to build a house, or to build a barn, or an industrial complex, but you can’t hire someone to build a community. That takes people with vision, with a heart and with a drive to put a project like this together.” – Mel Arnold, MP North Okanagan – Shuswap

 

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THE RESULT

This film is the first piece of a much larger story of Route Blue, bringing art and communities together and showcasing how art changes communities for the better.