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BACKGROUND
In 2015, the BC Ministry of Agriculture released an online tool to connect local growers with the most accurate and up-to-date information about soils throughout the province.
The BC Soil Information Finder Tool (SIFT) is an interactive mapping application that provides easy access to soil survey maps, soil attributes, and agriculture capability mapping in British Columbia.
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WHERE WE CAME IN
The team behind SIFT wanted an engaging way to demonstrate the tool’s capabilities at agricultural industry events and online. Munro/Thompson was engaged to develop a short promotional video to highlight the tool’s uses and direct people to it’s home online.
Good crops start with knowing your different soils.
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THE DELIVERABLES
Video Production
Photography
Collateral Design
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THE RESULT
A short and fun web video that helps to connect people with the information they need to grow the best crops possible in BC soils:
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Check out the online BC Soil Information Finder Tool here.
